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Discussion Post: Marketing Management
Castlebridge & Company is a luxury brand and the majority of their customers are wealthy and pride to wear British brands made in Britain. The CEO of the company decided to close the manufacturing sites in Britain and moving to lower-cost production regions such as China and this will undermine the confidence of the purchaser who is looking for something authentically British and will impacts the strength of the brand.
In view of the above, Imagine yourself as a consultant to this company in the case, design a comprehensive solution to resolve this brand related issue, explain your solution using examples from real-life. How not to lose your customers and how solve the problem of lower the production cost.
Attachment:- Case-Made-about-Plaid.rar
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