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Scenario You are the global marketing vice president at Dyson. You have been asked to attend a meeting with James Dyson, the company's founder. Dyson's CEO and the head of Dyson's New Product Innovation department will also be in attendance. "Thanks for meeting with me today," James says. "Market intelligence has shown that our major competitors—Hoover, Shark, and Bissell—are all developing new cordless vacuum cleaners with a longer battery life than what's currently available." James Dyson looks to you: "I need you to participate in a new cross-functional product development team that will research the feasibility of creating a cordless vacuum cleaner that works for one hour on a single charge. We also need to know if there's even a market for this type of vacuum," he says. "We envision that this new vacuum will be used primarily in the home, but keep in mind, we want to be able to adapt it easily and cheaply for light commercial use. One way of doing this is by using swappable battery packs." Your financial analysis should include average unit cost, average unit price, number of units per batch, any outsourcing costs, a breakeven analysis, a sales forecast, and an expense forecast (including marketing and sales expenses). In addition, explain your schedule for implementation, the controls you intend to put in place, and how you intend to proceed (i.e., contingency plans) when your benchmarks are not met.
Suppose at the end of the 4-mile section of Highway I70, there is a toll booth. All cars that pass through have to pay. Now this can be viewed as a service system. How would you describe the queuing system (single or multi-channel? single or multi-ph..
Suggest three (3) specific competencies that a physician should demonstrate to be successful as a practice manager.
The following jobs are waiting to be processed at the same machine center. All dates are specified as manufacturing planning calendar days. Assume that all jobs arrive on day 275. Assume each job starts at the beginning of the day and finishes at the..
What evidence supports the expectation that the Internet will continue to be a major part of integrated marketing communication (IMC)?
Nittany Shoe Repair estimates annual demand to be 625 pairs of soles. Holding costs are 20 percent of the unit price. The cost to place an order is $10. What is the optimal order size under EOQ
Quality is important to ensure the customer is satisfied with the project/product. how will you build Quality Assurance and Quality Control into this project.
Prepare a research paper that explains how each of these change models function.
Barney´s operates in the high-end customized suit business. The variable cost for producing one suit (including production cost, marketing cost, labor cost, etc.) is $65 per suit. Since Barney´s only maintains minimum showrooms, and does not own any ..
Were these inventions novel and nonobvious? What should the standard be for business method patents?
What are Willie's arguments which will required the union to represent him without paying any money?
The Department of Community Health within a hospital setting is often viewed as a "loss leader" to introduce the community to the hospital services or as a department which is necessary to substantiate the fact that a not-for-profit hospital is indee..
Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
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