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Assignment -
1. Define the challenges in social media.
2. Describe the benefits of social media platforms.
Case study - Nutella - Incredible content that makes you salivate
Each post makes you want to eat Nutella. There are a lot of people (including me) who take photos of their food before they eat it. Nutella does the same and it works. Nutella isn't afraid to be fun and creative with different ingredients. Nutella is just a chocolate spread yet they manage to have fun with it. Do you, or could you, have a bit more fun with your brand?
Reference - Chittenden, K. (2019, April 4). 5 outstanding social media marketing case studies - OST - Social Media Agency. OST - Social Media Agency.
After reading the case study try to answer the discussion question for this week.
Discussion Question - Explain your opinion on Nutella Social Media Marketing plan.
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