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Discussion Post: Digital Marketing
The company is Uber
When making digital marketing plan; explain the following:
• Marketing Objectives and goals
o Explain your marketing objectives and goals in term of sales volume, market share, return on investment or any others for your marketing plan and the time needed to achieve each of them.
• Market Strategy
o Explain your marketing strategy chosen in term of aspects such as Product, Price, Promotion, People, Process, Physical Evidence and other tactical or environmental variables.
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