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Each year, the Interbrand consultancy complies a ranking of global brands. In 2010 Amazon Inc. was valued at $9,665 million and in 2014 they were valued at $29,478 million. How and why has the brand’s ranking changed? Identify and provide reasons that explain such changes. Consult additional sources (e.g., articles from print media, annual reports, the company’s Web site) to enhance your understanding of the factors and forces that contributed to the brand’s move up or down in the rankings. Please explain your conclusion by applying relevant concepts you learned from this course.
Choose a firm with which you are familiar in your local business community. Is the firm successful in following one (or more) generic strategies? Why or why not? What do you think are some of the challenges it faces in implementing these strategies i..
What is your personal opinion of the issues in the two cases? Should tobacco companies have moral obligations to stakeholders? Are there ethical reasons why tobacco companies should change their promotion, or do they have the right to use those metho..
Wendy Swan is asked to fill two new positions at her company. The first requires complicated engineering knowledge; the second has no prerequisites and no opportunity for advancement without a college degree. The advertisement for the positions place..
Compare and contrast the different kinds of costs in carrying inventory and what role the inventory turnover ratio has in determining those costs. Then think about a product(s)
Discuss and assess the importance of reciprocating (or not reciprocating) concessions during a negotiation.
What are your Miranda Rights and what Constitutional Amendment are they derived from? When do they apply?
Discuss the legal and ethical issues surrounding Solyndra, the California based solar panel manufacturer. You will need to research the company through the University library.
Define the decision variables and write the linear program appropriate for maximizing monthly profit contribution. What is the optimal solution?
What are at least three factors that would motivate a company to set up a foreign operation.
Is it important for managers to "foster goodwill"? Why or Why not? What are 2 examples of fostering goodwill in the workplace as a business manager? Is it possible for goodwill to hinder the image of a company? Which business/company ever sponsor a "..
we have several versions of ANOVA - single factor, factorial (called 2-factor with replication in Excel), and within-subjects (2-factor without replication in Excel). What examples (professional, personal, social) can you provide on when we might ..
Find an advertisement that you like on YouTube for the product you selected and copy the link. Discuss why you like this advertisement. Identify the target market at which the advertisement is directed and discuss the advertisement's primary appeal.
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