Explain woodland nature center

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Reference no: EM1336823

Explain Woodland Nature Center

The date for the Woodland Nature Center's annual conservation symposium is rapidly approaching. The Symposium will feature a nationally renowned author on Birds, Birdwatching and Habitat restoration. Although the overall media mix is still being determined for the Center itself, you need to market the symposium NOW. Draft a plan that outlines the media mix components you will use to market the symposium. Your goal is to use this symposium's media plan as a test for the plan you have recommended for the Center.

* Use at least three media components and include a direct marketing technique. Describe each component and why it is important to use.
* Identify one other marketing technique and explain why you will not be using it.
* Include the benchmarking and monitoring techniques that will be incorporated to measure the effectiveness of each component.
* Identify a plan to change your approach if a measurement technique indicates that a particular media is not effective.
* Estimate the overall costs for implementing the plan. How much will it cost to attract each participant (think of this in terms of advertising impressions)?

Reference no: EM1336823

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