Explain with examples on cultural environment platform

Reference no: EM133617169

Question: Explain with examples on cultural environment platform importance of MAS- Masculinity vs Femininity (a preference in society for achievement, heroism, assertiveness, and material rewards for success. Its counterpart represents a preference for cooperation, modesty, caring for the weak, and quality of life) to better understand customer/consumer decision-making process in the selected market.

Reference no: EM133617169

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