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Question: Green or sustainability marketing is increasingly becoming important in firm strategy. Jekyll & Hide mentions that they use recycled materials, and seeks to reduce their green footprint; Explain why you think this is a good idea.
What are some of your favorite TV and Internet ads? Why? How effective are message and creative strategies? What is different between TV and online advertising?
Channels create utility for customers (place utility, form utility, time utility, and information utility) that can be leveraged as a source of competitive
Would this ad work in other countries besides the US and Canada? State two points why or why not? Name three marketing Strategies that should be used.
Provide full analysis for all conclusions made. For any assumptions made, be sure to reference the scenario when providing justification for responses.
Find a customer satisfaction survey on a service organization's web site. Assess the utility of the information you can gather from the survey.
Closing Case- China Limits Exports of Rare Earth Materials. Which group benefitted the most from China imposing an export quota on rare earth metals? Did it give the Chinese domestic manufacturers a significant cost advantage
How does marketing reach beyond the concept of advertising to a greater role within organizations?
Highlight the benefits of the Internet in terms of branding and relationships, illustrating with pertinent examples.
Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). Describe how each element is implemented
Discuss the relevance of the STP Model in International Marketing - how an understanding of culture and cultural considerations in the marketing approach
What features do the campaigns use to hold consumers' interest? Propose an idea for how one of these brands might use social networking tools to develop
write a summary on the two topics below. The ASRS system that Jack has chosen is expensive and Lack of Marketing Strategy.
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