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Question: In this assignment, you will complete another key section of your marketing plan. Write a 2-3 page recommendation for the integrated promotional plan.necessary to successfully market your health care product or service. Please address the following: * Describe the audience you hope to reach with the promotion efforts, the primary message to be delivered across all media, and the rationale for your media choices. Take into consideration the geographic reach of your target market and adapt your media choices accordingly. Be realistic about cost considerations. Do not, for example, plan a $2 million ad campaign for a product that will only create $1 million in revenue. The U.S. Small Business Administration suggests spending 7-8% of sales revenue on marketing and advertising each year. A new product expected to produce $10 million in sales annually might have a $700,000-$800,000 ad budget for the first year. Research the costs of local media and other communications, such as public relations or special events, to create an estimated budget for your total promotional plan. You can find much of this information on the websites of local media outlets (search "ad rates"). For purposes of this assignment, estimated costs are acceptable. In this section draft, please demonstrate your grasp of the marketing terminology and concepts related to promotion and advertising. Be sure to include the use of traditional media and interactive/social media that you feel are the best choices to reach your target consumers. Explain why you have chosen these media, using the concepts of market segmentation and consumer buying behavior.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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