Explain why you believe that lv should target the segments

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Reference no: EM133631847

Problem: Consider the five groups rationalists, top guns, proud patrons, elitists and fantasists. Imagine that you are the marketing director of Louis Vuitton. First, rank-order the five groups. Then, choose the top two groups as LV's target segments. Explain why you believe that LV should target those segments. Explain why the other three segments are not appropriate.

Reference no: EM133631847

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