Explain why we chose tiktok as a platform

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Reference no: EM133757636

Case: We are a study abroad agency in Shenzhen, China, and our business is to help inland Chinese students to study abroad in Hong Kong and Canada (including CV, school declaration, passport application, recommendation letter writing), and now this company wants to make a self media account related to our business, which is based on the tiktok, for the Chinese market, and the video account. The main content of the video account is to share some of the company's latest cases of successful offers from their favourite universities and changes in study abroad policies.

Question 1. Please analyse the feasibility of this self media project on the tiktok platform and explain why we chose tiktok as a platform, what are the advantages of this platform and how this platform fits our product positioning. (1400 words)

Question 2. Please conduct a market analysis of our product (a full set of study abroad customisation (including CV refinement, school declaration, passport application, letter of recommendation writing) for universities in Hong Kong and Canada based on stp analysis. (1200 words)

Reference no: EM133757636

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