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Question: Discuss how stereotypes and why stereotypes are used in marketing. Using material from chapter 10, explain why using stereotypes in advertising is unethical and how it can lead to unwanted, and potentially very dangerous, outcomes.
Using a generic or branded product develop a plan for using the process of personal influence in marketing.
You have a friend that wants to open a bakery (cookies and small cakes) in Stedman, NC. She has never owned a business before, but is really good at baking.
What feedback mechanism should public relations develop in this situation? What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation. When is a proactive crisis management plan needed? And why?
Explain the exact steps needed to launch and run the advertising campaign (for example, how an ad could be placed in the proposed newspaper, TV program, or social media site) and how much it will cost
Define their main consumers as the college-going demographic. Decide where this product fits in the existing range of products they offer.
What is the revenue maximizing pricing scheme for these items? how should the restaurant price them?
Explain Important information about Market segmentation
In what ways has advertising affected American culture? What are the key persuasive techniques used in consumer advertising?
How would the values of the organization influence the marketing strategy? Explain how these strategies support the decision to reopen the parks.
Discuss the likelihood of its success in implementing or continuing the strategies. The analyses should be based on the Strengths, Weaknesses
You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique
State your choice of HCO and explain why it interests you. Discuss whether the organization's purpose and priorities are clearly defined.
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