Explain why understanding this target audience is crucial

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Reference no: EM133826570 , Length: word count:2000

This document provides you with information relevant to the successful completion of this unit, including learning outcomes, a schedule of lecture topics, prescribed texts and recommended readings, assessment tasks and policies, examinations and learning support facilities, and how your classes will be conducted.

Learning Outcome 1: Acquire and demonstrate knowledge of the integrated marketing communications (IMC), including relevant theoretical frameworks, concepts, processes, practices and industry standards in local and international context.

Learning Outcome 2. Exhibit the capacity to research, identify and critically analyse various theoretical IMC issues, practical applications, possible outcomes and relevant strategic solutions.

Learning Outcome 3. Critically evaluate the media plan in relation to an organisation's target market(s) and associated costs to address strategic marketing challenges.

Learning Outcome 4. Cultivate team building and communication skills and abilities to work within culturally and professionally diversified teams, effectively manage projects and available resources, successfully allocate tasks, deliver on time, and competently lead teams; identify critical issues and create a contingency plan.

Learning Outcome 5. Develop IMC specific information searching and critical thinking approaches, apply theoretical knowledge and practical skills to solve problems, and develop effective and ethically appropriate marketing communication strategies for brands and their target markets.

Assessment

Objective: Develop a comprehensive integrated marketing and sales strategy for a chosen product or service, leveraging a combination of broadcast, print, and direct marketing channels.

Instructions:
Product/Service Selection: Choose a specific product or service for this assignment according to the guidelines discussed in class. Provide a brief description of the chosen product or service.

Target Audience Analysis: Conduct a detailed analysis of the target audience for your chosen product/service. Consider demographic, psychographic, geographic, and behavioral factors. Explain why understanding this target audience is crucial for the success of your marketing and sales efforts.

Broadcast Strategy: Develop a broadcast strategy using channels such as television and radio. Outline the key messages, creative elements, and scheduling considerations. Discuss how the broadcast strategy aligns with the characteristics of your target audience.

Print Strategy: Create a print strategy utilizing newspapers, magazines, or other print media. Detail the content, design, and placement considerations. Explain how the print strategy complements the broadcast strategy and contributes to a cohesive marketing message.

Direct Marketing Campaign: Develop a direct marketing campaign that could include direct mail, email marketing, or telemarketing. Specify the target audience for the direct marketing campaign and outline the key messages and calls to action. Discuss how this campaign integrates with the overall marketing and sales strategy. Get Expert Writing Service Now!

Sales Tactics: Outline the sales tactics that will be employed to convert leads generated through marketing efforts into actual sales. This could include in- person sales, online sales, or a combination of both. Highlight the synergy between marketing and sales strategies.

Integration Plan: Describe how the different components (broadcast, print, and direct marketing) will be integrated to create a seamless and unified customer experience. Emphasize how this integration will contribute to the overall success of the marketing and sales strategy.
Measurement and Evaluation: Propose key performance indicators (KPIs) to measure the success of the integrated strategy. Discuss how these metrics will be monitored and evaluated to inform future marketing and sales efforts.

Conclusion: Summarize the key points of your integrated marketing and sales strategy, emphasizing the interconnectedness of broadcast, print, and direct marketing channels.

Reference no: EM133826570

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