Explain why this trend has emerged in 2023

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Reference no: EM133529313

Question: Consumers are giving themselves permission to live a little. They are not abandoning financial responsibility, but they are taking a short-term buying approach with discretionary items. Sparking joy can be a purchase motivator.

Using your knowledge and understanding of consumer behaviour concepts, give me an essay to explain why this trend has emerged in 2023 and reflect on your personal activities related to this trend.

Your chosen consumer behaviour concepts are "personality" and "motivation and values". (2000 words

Reference no: EM133529313

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