Explain why the target market is broad and narrow

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Reference no: EM132241322

Assignment : generic strategies

The four strategies to choose from are:

1) Cost Leadership

2) Differentiation

3) Cost Focus

4) Differentiation Focus

Pick an industry e.g. fast food, fast casual, retail, auto, watch, etc. Identify at least 2 firms that follow each of four generic strategies.

For each firm, explain why the target market is broad/narrow and explain the source of competitive advantage as low-cost or differentiation.

Also identify best cost providers (if any with exmaple and explanation).

Draw a 2x2 chart for the four generic strategies and list the firms.

Reference no: EM132241322

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