Explain why the resulting campaign may have

Assignment Help Marketing Management

Reference no: EM133293938

Question: A marketing analyst sets an online targeting campaign in a social media platform using multiple demographics and preference variables available in the platform but decided not to include the variable "Race/Ethnicity" among those while targeting. However, after analysing the results of the campaign the analyst discovered that the platform disproportionately targeted Latino/Hispanic customers. Explain why the resulting campaign may have exposed more customers of a specific ethnicity if the "Race/Ethnicity" variable was left outside the targeting policy

Reference no: EM133293938

Questions Cloud

Role of theory in the development of program goals : Please take advantage of this opportunity to consider the role of theory in the development of program goals and objectives.

How does your office stack up : Talk about why organizations provide a cocktail of benefits and services as part of total compensation and why you think they have become so creative.

What is performance assessment : What is performance assessment and why is it important? If you had to develop the training program without the needs assessment.

Explain consumer attitude change towards old spice : Explain consumer attitude change towards Old Spice as a result of this campaign of response where Old Spice uses Conditional Marketing for marketing campaign

Explain why the resulting campaign may have : Explain why the resulting campaign may have exposed more customers of a specific ethnicity if the "Race/Ethnicity" variable was left outside the targeting

Define and describe the stages of the fashion life : Define and describe the stages of the fashion life cycle. Give an example of a store you would shop in at each stage of the fashion life cycle

How do they affect the way people purchase items : described in terms of traits. What are these traits, and how do they affect the way people purchase items? Give at least one example

How would you advice your organisation : how would you advice your organisation to understand markets and specifically strategic marketing. Discuss and refer to examples from the your work environment

What types of retail outlets do pop units commonly appear : Why has Point-of-Purchase (POP) become such a growing and important business in the past decade and Which industries are heavy users of POP? In what types

User Account

All Pages