Explain why the npv of a relatively long term project

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Q. Classify an appropriate media mix for the following products: chewing tobacco, people magazine, weed-Eaters, foot door killers and drink responsible campaigns by beer brewers?

Q. Explain why the NPV of a relatively long term project is more sensitive to changes in the cost of capital than is the NPV of a short term project?

Reference no: EM13111038

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