Explain why the marketing plan objectives should be in line

Assignment Help Marketing Management

Reference no: EM13799213

The marketing director for Happy Valley long-term care center looks at the organization's strategic plan to differentiate marketable objectives from non-marketable objectives. Objectives found in the healthcare organization's strategic plan include the following:

Purchasing medical equipment
Purchasing more land
Acquiring financial capital
Acquiring physical resources
Providing elder day care to Alzheimer's patients
Providing physical therapy
Providing social activities such as bingo
Promoting product awareness such as: marketing in a manor to improve the public's perception of the HCO's product or service
Providing shuttle service to medical appointments
Increasing sales
Creating a brand
Establishing the organization as a leader in the long-term care industry

you need to

Differentiate between the organization's stated objectives as to whether they are marketable or non-marketable objectives.
Select the marketable objectives (i.e., those you would recommend developing in a marketing plan), and explain why you consider those objectives marketable.
Explain why the marketing plan objectives should be in line with the objectives in the healthcare organization's strategic plan.

Reference no: EM13799213

Questions Cloud

Problems based on concept of wisdom and inspiration : Which one of the best expresses the main idea of the professor's argument?

Healthcare organization to develop a strategic plan : What is the difference between a healthcare organization's business and strategic plan? Be sure to include the purpose of each plan and how they relate to one another.

What you think top three priorities are for a chn working : discuss what you think the top three priorities are for a CHN working with them. Cite at least one scholarly reference that supports your decision.

Child and adolescent safety statistics : Child and Adolescent Safety Statistics

Explain why the marketing plan objectives should be in line : Differentiate between the organization's stated objectives as to whether they are marketable or non-marketable objectives.

Explore time when connection was made between you and other : Explore a time when you felt like "other"-when you were made to feel invisible, excluded, or too visible. Explore a time when a connection was made between you and an "other."

What is the firms weighted average cost of capital wacc : The market risk premium is 7.2. The firm's required return is 11.2%. The risk-free rate is 5%. What is the firm's beta? Your portfolio has a beta of 1.4. The portfolio consists of $30,000 of GM and $20,000 of Ford stock. GM's beta is 1.1. What is the..

Problem related to the impacts of oil : The book talks at length about the many positive and negative effects of oil on the NASWA realm, particularly on the Middle East region but also others.

How the concepts of supply and demand relate : Discuss how the concepts of supply and demand relate to microeconomics and macroeconomics - Is the scenario a macroeconomic or microeconomic example of supply and demand?

User Account

All Pages