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Explain why the marketing plan objectives should be in line

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Reference no: EM13799213

The marketing director for Happy Valley long-term care center looks at the organization's strategic plan to differentiate marketable objectives from non-marketable objectives. Objectives found in the healthcare organization's strategic plan include the following:

  • Purchasing medical equipment
  • Purchasing more land
  • Acquiring financial capital
  • Acquiring physical resources
  • Providing elder day care to Alzheimer's patients
  • Providing physical therapy
  • Providing social activities such as bingo
  • Promoting product awareness such as: marketing in a manor to improve the public's perception of the HCO's product or service
  • Providing shuttle service to medical appointments
  • Increasing sales
  • Creating a brand
  • Establishing the organization as a leader in the long-term care industry

you need to

  • Differentiate between the organization's stated objectives as to whether they are marketable or non-marketable objectives.  
  • Select the marketable objectives (i.e., those you would recommend developing in a marketing plan), and explain why you consider those objectives marketable.
  • Explain why the marketing plan objectives should be in line with the objectives in the healthcare organization's strategic plan.

Reference no: EM13799213

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