Reference no: EM132457895
Assignment: For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it's time to use all of these concepts in a "real world" scenario.
Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.
Please answer the following items in your marketing plan:
1. Organizational Summary - Explain why the company is in trouble
2. Analysis of the External Environment - (Public perception, economy)
3. Threats and Opportunities
4. Marketing Goals and Objectives
5. The Target Market
6. Competition - List possible competitors
7. Marketing Strategy
8. Action Programs (Marketing tactics)
9. Budgets - How much money do you think this would cost?
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Describe the role that is associated with the status
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What do observe about representation based on gender
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Analyze developmental processes focusing on adulthood
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What is meant by the term culture
: What factors make it difficult to understand different cultures? What can you do as a student to become more culturally aware?
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Explain why the company is in trouble
: For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it's time to use all of these concepts.
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Identify a change of people - structure or technology
: In a one-page, document, identify a change of people, structure or technology at your job (or former job- you may omit the name if you wish).
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How a qualitative approach may be appropriate
: Describe why and how a qualitative approach may be appropriate for your area of interest for your research. Include a rationale for each proposed use.
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How patient records should be maintained
: Skilled Nursing Facilities (SNFs) play a vital role in the care of our most vulnerable populations. Maintaining accurate medical records in the SNF setting.
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Characteristics of quantitative and qualitative research
: Compare and contrast the characteristics of quantitative and qualitative research, addressing the philosophical assumptions of both. Based on your review.
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