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a. Explain why the combination of personal selling and advertising may provide benefits that exceed just personal selling alone.
b. Advertisers commonly use both push and pull techniques. Explore the situation of a company of your choice, identifying its pull techniques and also tracking down its push techniques. (Push techniques might be more difficult to find) Trade publications are a good place to look. (Tradepub.com has a pretty extensive listing of trade publications and may be a good place to start.) Discuss the overall strategy of the company and discuss why you think one area might be emphasized over another.
How can you systematically detect bias in your own decisions and biases in others? What is the five-step process that will assist you with adjusting the decisions of others? Describe. Which step in this process would be most beneficial in your curren..
Did Beth commit any crimes? What is the status of the Internet contract?
You have incurred a medical bill of $10,000. Your plan has a deductible of $1,000 and coinsurance of 20 percent. How much of this bill will you have to pay directly? What are the fundamental differences between HMO and PPO plans? Who benefits and who..
Dreamworld Airlines (DWA) initiated a new promotion to boost its ticket sales after a decline in travel due to fear of terrorist attacks. It posted an ad on its web site offering fares as low as $25.00 round trip to major European cities. Was there a..
The time between failures for a car battery is exponentially distributed with a mean of 60 months. What is the likelihood that the next failure won't occur for 70 months or longer?
todays business arenas are extremely competitive nationally and internationally. please thoughtfully consider the
Discuss pros and cons of performing laboratory or radiology tests in a small physician’s office.
It normally relies on departmental forecast and preregistration resords to determine how many copies of a text are needed. Preregistration show 90 operations management students enrolled.
A product service life is distributed normally with a Mean of 12 years and a Standard Deviation of 18 months.
What is the purpose and function of the union?
As it is predicted that more medical clinical training for medical students and residents will occur outside of hospitals by 2025, do you feel that a hybrid education, including more technology and computer training, will produce a better-trained phy..
Discuss whether the cost analysis or price analysis should be a key factor to determine whether the winning contractor is qualified and capable of doing the work. Provide and actual or theoretical example.
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