Explain why that person would be likely purchaser of product

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Reference no: EM132055700

You are in charge of finding customers for the Swiss Army Jetsetter@work, a new Swiss Army tool that includes the following features: Removable 16 GB USB flash drive scissors bottle opener Phillips screwdriver with magnet. wire stripper key ring The tool is priced at $70. Because it does not have a blade it is TSA compliant, although consumers have reported trouble with TSA staff because of its resemblance to a traditional Swiss Army knife. The Swiss Army knife has a long heritage and is synonymous with versatility and quality. Less expensive and sleeker alternatives such as the Leatherman have eroded its market share recently. Management believes adding the USB drive will make it more appealing to professionals who don’t often carry pocket knives and “bring the brand into the 21st century.” You have been asked to identify customers for this product by segmenting the market and picking one or two target segments. What variables will you use? Why? Where will you find the data? Describe one of your target consumers and explain why that person would be a likely purchaser of this product.

Reference no: EM132055700

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