Explain why soft selling is a successful signal

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Reference no: EM13178935

Soft Selling occurs when a buyer is skeptical of the quality or usefulness of a product or service. For example suppose you're trying to sell a company a new accounting system that will reduce costs by 10%. Instead of asking for a price you offer to give them the product in exchange for 50% of their cost savings. Describe the information asymmetry the adverse selection problem and why soft selling is a successful signal.

Reference no: EM13178935

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