Explain why sears or wall-mart cannot effectively create

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Q. Read the Urban Outfitters Continuing Case Study Part 4: Marketing a business. The link to the case is under the assignment tab in the course shell. You are to write a 3-4 page report that answers the subsequent questions:

1. Explain why Sears or Wall-mart cannot effectively create a trendy counterculture image.

2. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer.

3. Identify at least three reasons explain why exclusivity is valuable.

4. Senk says that shopping is largely entertainment. Do you agree or disagree with him? Explain your answer.

Reference no: EM13108673

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