Reference no: EM133203706 , Length: 5 pages.

Assignment: Marketing Worksheet

1. As the owner of a retail establishment, you are interested in enhancing operating performance. Which financial statement should you focus on? What are three ways you could try to enhance your stores operating performance?

2. What are the advantages and disadvantages of the retail method of inventory valuation?

3. Barbara owns a local high-end boutique. She is especially concerned with customer shoplifting. What are two other types of shrinkage Barbara should also be concerned about. Define each.

4. Explain in detail why pricing objectives are interactive decisions.

5. Explain why a retailer might decide to use below-market pricing.

6. Carl has a small electronics retail store. His inventory turnover is average for the industry. He is having a difficult time deciding between an Early or Late markdown policy. Carl trust your opinion. Which policy would you suggest he use and why?

7. Dianne runs a popular children's clothing retail store. Her advertising budget is very limited. She has opportunities to advertise using Facebook ads, local tv commericals, magazines and radio ads. She is overwhelmed and confused by all her choices. How should she go about comparing the different media options?

8. What are the elements of a store's environment and define its two primary objectives?

9. What factors are considered when determining which customer services to offer and which is the most important factor?

10. Explain four marketing functions of the supply chain.