Explain why mondavi was so successful in the past

Reference no: EM132623133

Background

This company was once a legend in its industry and in the world of business. Robert Mondavi began making wine in the Napa Valley in 1943. In 1966, he launched the Robert Mondavi Corporation with a goal of producing wines that would rival the best in Europe. His winery became a huge success. He gave legitimacy to American wines (and then to all "New World" wines) and he brought great wealth to his family.

In 2001, the 88-year-old finally stepped down as Chairman and handed the business over to his sons. A few years later, over Robert's loud objections, Constellation Brands bought the business for US $1.36 billion.

Instructions
1. Maximum length: 5 double-spaced pages.
2. Follow APA standards for style, citations, and references.
3. Use the following three strategy tools to explain why Mondavi was so successful in the past and is struggling at the time of the case:
a. Lewin's Field Theory
b. Process-Driven Change
c. Context-Driven Change
4. Then provide a few ideas, supported by your analysis, of strategies that the new CEO could explore that might keep the company alive.

Reference no: EM132623133

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