Explain why mondavi was so successful

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Reference no: EM132618708

Find the attached case of Robert Mondavi and The Wine Industry

Use the following three strategy tools to explain why Mondavi was so successful in the past and is struggling at the time of the case:

a) Lewin''s Field Theory

b) Process-Driven Change

c) Context-Driven Change

Then provide a few ideas, supported by your analysis, of strategies that the new CEO could explore that might keep the company alive.

a.) Incorporated the elements of a strategic audit.

b.) Identified the change initiatives undertaken by Mondavi in the past.

c.) Evaluation the success or failure of the initiatives undertaken by Mondavi.

d.) Made an argument for what the company should do next based on an understanding of the company, sector, and strategy tools.

e) Proper Introduction and conclusion to paper

f) Uses language clearly and effectively.

g) Information organized intelligently and holistically (i.e., not simply answers to questions).

Attachment:- Robert Mondavi and The Wine Industry.rar

Reference no: EM132618708

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