User Account

All Pages

Explain why marketing organization should consider

Assignment Help Marketing Management
Reference no: EM132639164

Competency

Investigate and modify workplace visual media communication to enhance efficiency in completing tasks.

Scenario

You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations.

Your task is to create two logos for this new client and submit a video presentation for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company's global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience.

When designing the logos, utilize the following visual communication elements:

  1. Logo size
  2. Logo color scheme
  3. Logo symbols/symbolism
  4. Logo iconic meaning

The marketing team has specified that the video presentation should be less than three minutes in length, and be created using a screen share to show both your visuals and audio analysis. They have also sent an email stating the following items need to be addressed:

Question 1: The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized.

Question 2: Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos.

Question 3: Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.

Reference no: EM132639164

Questions Cloud

Review the current accounting standards : Review the current accounting standards on the AASB website and select one accounting standard which you consider might be important
Identify and explain a psychosocial intervention : Identify and explain a psychosocial intervention that addresses one of the four specific psychosocial factors you described above.
Show general journal entries to record the declaration : Show general journal entries to record the declaration of dividends on 30 November 2019 and the subsequent payment of dividends on 31 December 2019
Identify all the relevant roles assumed by the client : Identify all the relevant roles assumed by the client. Analyze the social expectations and social and cultural norms revolving around the role, social position.
Explain why marketing organization should consider : Explain why marketing organization should consider the importance of using the visual elements you visually designed for these logos.
What is the health impact of police brutality : What are the specific health outcomes the victims have suffered and had to pay for in police brutality?
What should the adjusting journal entry : Prepaid rent has a balance of $6,000 that was paid on July 1st for 6 months of rent. The date is now August 31st. What should the adjusting journal entry
Describe the human resource management process : Take a moment to reflect on your knowledge of human resource management prior to taking this course and on what you have learned during the 10 weeks.
Design two logos for this anti-racism campaign : Design two logos for this anti-racism campaign. One logo should be designed for U.S. audiences, and the other should be designed for the other country

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd