Explain why it is necessary to segment markets

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Reference no: EM132222826

Answer each question in a paragraph form, including an example from your own experiences or related research.

1. Explain why and when SWOT analysis needs to be performed.

2. Explain why it is necessary to segment markets. What happens to firms if they do not?

3. What action should your firm take for markets that are highly attractive and moderately competitive? Why?

Reference no: EM132222826

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