Explain why it is necessary to segment markets

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Reference no: EM131682805

Week 2 Answer and provide example related to experience or research

1. Explain why it is necessary to segment markets. What happens to firms if they do not?

2. Why is it important to sustain relationships with customers over time?

6. From the perspective of the simulation, what determines customer awareness? Infrastructure?

Reference no: EM131682805

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