Explain why it is important to pretest

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1. Explain why it is important to pretest. When should this testing take place? Give examples of what might make ads or commercials that are pretested more successful.

2. Are criminal penalties for Sarbanes Oxley violations excessive? Support your response with appropriate examples and/or sound reasoning reflecting an understanding of the relevant content knowledge.

3. Research studies have indicated that cause marketing can actually lead to an increased intention to purchase a brand. Explain why this is the case and provide examples that you feel may pertain.

Reference no: EM132252482

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