Explain why is it important that the advertising media

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1 What factors make management's task of setting an advertising budget difficult?

2 Why is it important that the advertising media and creative departments work closely together?

3. Why is public relations sometimes referred to as a Marketing Stepchild? What can be done to correct this problem?

4. How might Campbell's Soup Company go about evaluating the effectiveness of an advertising campaign for a new "heat-and-drink" soup product.

Reference no: EM13217245

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