Explain why has the rivalry not been ruinous

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Reference no: EM13796734

What were five forces historically for beverages industry?

• How did Pepsi "catch up"?

• Why has the rivalry not been ruinous?

• How was bottler Integration and why forward integration?

• Why spin-off?

• Why will competitive advantage ‘travel' to new markets?

• Why won't competitive advantage ‘travel' to new markets?

• Defensive reason for entry?

Reference no: EM13796734

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