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Part A: A Brawl in Mickey's Backyard
Read the Discussion Case, "A Brawl in Mickey's Backyard,"
Part B: The Tobacco Industry
The tobacco industry is constantly in the media. Choose one or more public issue(s) relating to the tobacco industry (banning of smoking in public places, secondary smoke health issues, controls on tobacco advertising and corporate sponsorship, youth or women as a tobacco industry target markets, etc.) Write a 2500-word double-spaced report containing the following:
Section 5. Media impact: Describe the media's role in this issue(s) and the perspective it is presenting to the public. Discuss both industry-sponsored media communications, as well as government communications and reporting in the popular press. Cite specific examples using references.
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