Explain why do you think unilever chose to move

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Why do you think Unilever chose to move away from its local customization strategy, and tried to position Dove as a global brand? What emerging conditions in the global marketplace mad this strategy feasible?

Reference no: EM1370633

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Explain why do you think unilever chose to move : Explain Why do you think Unilever chose to move away from its local customization strategy and tried to position Dove as a global brand

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