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Problem
Distribution decisions are very important decisions for companies, they represent a long term decision that can affect the success of a product
A. Explain why distribution decisions are important decisions and why it is a long term decision
B. Compare and contrast the following retailers in a chart format : Walmart, Aldi , Trader Joe's , and Publix
C. Based on your comparison what would you do differently to adjust to the competitive environment ( what kind of decisions would you take considering the new generation (generation Z and millennial)
D. Choose a product and explain its distribution ( Push vs Pull ) and intensive, exclusive or selective strategy. Do you agree on the strategy, or do you think there should be changes?
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