Reference no: EM13269049
1. Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?
2. Discuss the four types of consumer products and explain how marketing strategy changes across these product types. Be sure to use examples.
3. Respond to one of the following:
Pricing strategy associated with services is typically more complex than the pricing of tangible goods. As a consumer, what pricing issues do you consider when purchasing services? How difficult is it to compare prices among competing services or to determine the complete price of the service before purchase? What could service providers do to solve these issues?
Price elasticity often varies for the same product based on the situation. What situational factors might affect the price elasticity of these products: (a) sporting event or concert tickets, (b) staple goods such as milk, eggs, or bread, (c) an electric razor, and (d) eye surgery to correct vision?
One of the key themes stressed throughout this text is the challenge of marketing goods and services in mature markets that are plagued by commoditization. In what ways is pricing strategy related to commoditization? How can a firm offer good value in a mature market where price is the only visible means of differentiation? Are most firms too concerned about their costs to really deliver value in other ways? Explain
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Discuss the assumptions that underlie the classical
: Discuss the assumptions that underlie the classical and administrative decision making models. Which model more closely aligns with your work and/or management style?
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Explain how much of the stock solution
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Estimate the thermal energy of the sample.
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How to set up the null and alternative hypothesis to test
: Let p represent the true portion of unauthorized uses of business websites in 2008 that came from inside the company. (a) Calculate a point estimate for p. (b) Set up the null and alternative hypothesis to test whether the value of p differs from ..
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Explain why distribution and supply chain management
: Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining com..
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Find the force between two rods
: Two identical rods each of length L and charge Q are perpendicular to each other and separated by a distance D, Find the force between them
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Define what was the initial concentration
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How much revenue would have to be realized each year
: A machine is purchased for $36,000 and will have a market value (salvage value) of $8,000 at the end of its 8 year useful life. If MARR= 9%, how much revenue would have to be realized each year to recover the cost of capital?
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Find the value of the boundary of the critical region
: A consumer products company is formulating a new shampoo and is interested in foam height (in mm). Foam height is approximately normally distributed and has a standard deviation of 20 mm. The company wishes to test H0 : l = 175 mm
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