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Explain why correlation does not equal causation

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Reference no: EM133164307

(1) Based on the case of Google Flu Trends, explain why "correlation does not equal causation". While it is difficult to fully prove causation, what are the basic questions that HR professionals should consider when making a logical, causal case?

[Hints: messy data and sampling bias, as discussed by N. Diakopoulous]

(2) What lessons can we learn from the failure of the Google Flu Trends project?

Hints: Do big data complement or supplement traditional data? Is big data always better data?

Reference no: EM133164307

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