Explain why consumer products often require more adaptation

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1. Explain how and why the marketing mix can vary in global markets.

2. Explain why consumer products often require more adaptation than industrial products sold in business-to-business markets.

3. Discuss the incentives for MNCs to develop global supply chains such as that described in the chapter for Dell. What are the major management challenges for managing such global supply chains?

Reference no: EM131327602

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