Explain why auditing their existing online content is needed

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Reference no: EM133709613

Homework: Content Marketing Presentation- Search Engine Optimization and Mark

Competency

Describe content marketing distribution strategies, cycles, and new content marketing technologies.

Scenario

Your digital marketing company is giving a presentation to a potential new client. The client, ModX, specializes in modern home furnishings that are handmade. Only two years old, ModX is the dream of two college friends. Due to sales quadrupling in the past year, ModX recently transitioned from Etsy to Amazon sales. Their website is fairly basic and the only other online presence they have is a Facebook page. Due to the influx of sales, ModX is prepared to spend some money on increasing their online presence.

Instructions

Your task is to make a PowerPoint presentation with Speaker Notes that will explain why ModX should create more online content and how the company ought to distribute it. The presentation should include details about the following:

1) Summarize why online content is important,

2) Identify and describe at least two potential target markets,

3) Explain why auditing their existing online content is needed.

4) Suggest at least two specific online channels for content distribution and explain why they are important.

5) Explain at least one content idea to be offered on each channel recommended.

6) Describe at least three KPIs to consider monitoring with the channels.

7) Offer a suggested schedule for content release.

Reference no: EM133709613

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