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Explain who you believe is their target market

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Today we face a broad number of issues that are complicating businesses ability to market their products. Whether the cause is related to race, gender, environment, animals, or any number of social issues, it has significantly impacted relationships between businesses and potential customers. Given the polarization in our society, discuss how certain "cause related marketing" messaging has impacted prospects for a chosen business.

1. Explain who you believe is their target market?

2. How how have changes in the external environment impacted/changed their messaging?

3. How have these changes affected their acceptance by customers or changed their target customer within that market?

4. Do you feel these companies are sincere or simply "virtue signaling," meaning their support is just messaging not actual core beliefs?

This will take some thought. The market might be sports, retail, construction, etc. but you need to be specific about what it is, and use a specific organization as your example. Relate it through your eyes as well as someone else you may not agree with. How does it impact both? Is it positive, more likely to buy their product or use their service, or less?

Reference no: EM133341200

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