Explain which one would the most appropriate for the market

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Reference no: EM133481266

Problem

Executive summary.

Introduction on Konga company.

• Question I: Summarise the key information about it Konga Company.

• Question II: Evaluate and explain Konga company current performance in international markets and find a market that the company could either expand its operations in or enter for the first time. Justify both qualitatively and quantitatively why the company would benefit from entering this market.

• Question III: Using Dunning's OLI Framework, apply it to Konga company international operations. Which of Dunning's factors of competitive advantage does Konga company have in international markets? Justified your answer with a good Explanation

• Question IV: Based on your analysis in Question III, discuss different market entry or expansion strategies and explain which one would be the most appropriate for this market.

• Question V: Identify some of the issues Konga company might face in entering or expanding in this market and the steps that they would need to take to effectively implement their strategy.

References

Reference no: EM133481266

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