Explain which features and benefits are most important

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Reference no: EM133589199

Question: Select a product category and product brands. Once the product category is selected, I must identify which determinant attributes most affect product selection by a consumer. Explain which features and benefits are most important to the consumer when making a decision about this type of product. Do a survey to determine those attributes, but in many cases I can make an informed judgment about them.

Reference no: EM133589199

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