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Discussion Companies: Kraft Foods & Rockwell Automation
Word count: 500 - 600
Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?
Support your arguments in all posts with the data and concepts from the readings, videos, and scholarly / reliable non-scholarly research!
Managers can use different techniques to differentiate their companies from competitors. In the following discussion, consider the strategic techniques a manager might use to accomplish this differentiation.
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