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Question 1. Define marketing research and explain its importance to marketing decision making. Provide examples.
Question 2. Explain when marketing research should be conducted. Provide examples.
Question 3. Explain the concept of competitive intelligence. Provide examples.
What is the best platform to promote your blog and why? Thinking about your group's selected blog, would you say it was successful?
Do you ever select a brand based on the company's environmental track record? Investigate one of your favorite brands at greenamerica.org.
Explain how the small appliance you have selected supports Company Q’s mission statement provided in the introduction.Classify Company G’s products using the three-way consumer product classification system.
Explain Four P's of Marketing and Borderless and Controls or Collecting Data and What are some other inexpensive methods for collecting customer data about your product and service
What is the risk profile of your company? (How much overall risk is there in this firm)? Where is this risk coming from (market, firm, industry or currency)?
Discuss the change in products from cold-pressed juices to shots. How did listening to consumers impact the change and What are companys competitive advantages
Why is pricing strategy the most difficult to implement of the four P's? What role does the 5 C's of pricing play in this dilemma?
The basic lesson of Maslow's Hierarchy of Needs is that we must first satisfy basic needs before we progress up the ladder (a starving man is not interested.
The owner of Tools by Joe has hired a company to help him find out whether customers and potential customers would prefer to shop in his store or online.
Explain about eBusiness Web sites explain how the supply chain was modified from brick and mortar by the Web sites
Describe the basic differences in marketing tangible from intangible products. Also, think about your current/past employer (or any company of your choice).
Evaluate the media plan based on the three ads you've examined. Think about where you found them/where they would be placed.
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