Explain what you identify as the ideal traits of founders

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1. Pick a company and a hypothetical research problem (an issue involving one of the 4 P's) and discuss what kind of information you'd need to know in order to solve that marketing problem. Identify whether each data needed is secondary or primary and how you might collect it (e.g., specific source, estimated cost, talk to specific people, time of year, etc). What kinds of issues or concerns might you have for this project?

2. Explain what you identify as the most important traits of a successful company. Additionally, explain what you identify as the ideal traits of founders, providing a specific example from either the assigned learning materials, or an outside resource. If you use an outside source please provide that information to the class in your discussion post. (No formal citing mandatory in the discussion forum a website link or book title and author is sufficient). Your post should be between 200 and 400 words.

Reference no: EM132276791

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