Reference no: EM131561877

Essay APA 6th edition format , Times Roman, no justification, double space

Questions which need to be answered in the essay.

1. What is the problem presented by the case? (Clearly Define problem)

2. Explain what was the new commercial strategy of BMW. what was the goal in sales who wanted to achieve within the U.S. market? what was? why was this figure important?

3. Why you developed the product Roadster? what purpose was looking for the brand? why was the development of this concept important?

4. What accounted for the BMW brand, introduce your self in cinematographic quotations? what was the impact on cost? do you think that was a wise decision? Was the impact intended to bring to the mind of the consumer to select the movie Golden Eye?

5. What results did the identification of target market segments? to which market segment you think that the BMW brand?

6. What is your opinion regarding what designates in the case of the manufacture of the product in the United States vs Germany? do challenge you to think that means this change for BMW?

7. What was the communication strategy? what took this decision? how would focus you?

8. What result did the BMW brand have, by using non-traditional communication? how would you do it?

Redaing : Lanzaniento del BMW Z3 Roadstar By Susan Fournier and Robert J.Dolan