Explain what was jc penney''s trying to achieve

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Reference no: EM1357261

in 2012, JCPenney's, moved to an "everyday low pricing approach" like Wal-Mart. No more special sales and price promotions, coupons, etc. One reason is the track record of stores like Wal-Mart in this recessionary climate.

Since then, Penney's has continued to struggle, seriously.

With a new CEO at the helm, they have largely returned to discount pricing with coupons and other pricing promotions ... anything to get customers in the doors.

What was JC Penney's trying to achieve with their pricing strategy move? Was it right for them given their competitive marketplace?

What pricing approach would you recommend for JCP now a year later?

Reference no: EM1357261

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