Explain what types of legal barriers to market entry exist

Assignment Help Marketing Management
Reference no: EM131669987

Assignment

Antitrust laws were essentially created to stop businesses that got too large from blocking competition and abusing their power. Mergers and monopolies can limit the choices offered to consumers because smaller businesses are not usually able to compete. Although free and open competition ensures lower prices and new and better products, it has the potential to significantly limit market diversity.

Review the following examples of how mergers and acquisitions have affected the way in which companies do business.

Prepare a research paper in APA format that demonstrates your analysis of the international legal issues that are involved in both examples.

Submitting your assignment in APA format means, at a minimum, you will need the following:

• Title page: Remember the running head and title in all capital letters.

• Abstract: This is a summary of your paper, not an introduction. Begin writing in third-person voice.

• Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 5-7 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.

• Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.

Example 1

Federal antitrust enforcers are investigating whether a multinational pharmaceutical company has attempted to minimize the impact of generic competition to one of its most profitable prescription drugs. This antidepressant drug is the company's best seller, with sales last year of $2.11 billion, representing a 22% increase from the year before.

The Federal Trade Commission (FTC) is conducting an investigation to determine whether the company engaged in activities to prevent generic alternatives to the prescription drug from entering the market. Specifically, the FTC is challenging a practice among brand-name and generic drug manufacturers to agree to delay the introduction of the lower priced generic drugs to the market.

Answer the following questions:

• Why would the drug maker want to stymie generic competition? Explain your response.
• What types of legal barriers to market entry exist?
• What are the possible ethical dilemmas that are present in this example?

Example 2

The boards of 2 major telecommunications companies recently agreed to a $16 billion merger that would create the world's largest telecommunications company in the world. Although some agree that the synergy between these companies could be dynamic, others feel consumers could ultimately pay the price for the merger, depending on which company becomes dominant in the various service areas.

Answer the following questions:

• Why do you think consumer advocates have expressed concern over such merger possibilities?
• Other than pricing, what are some pitfalls that consumers might have to deal with when 2 major companies merge?
• What are the possible ethical dilemmas that are present in this example?

Reference no: EM131669987

Questions Cloud

Discuss about the non-evidence-based treatment : Provide an evaluation of the patient's symptoms and presenting problems within the context of a theoretical orientation that seems to be most appropriate.
What would cause an average person to snap : What would cause an average person to "snap?" Have you been in a similar situation? How did you behave?
What are most important elements of a change management plan : What are the three most important elements of a change management plan in the context of international business operations?
Relative importance of work dimensions : a. Explain work centrality and the relative importance of work dimensions to people around the world?
Explain what types of legal barriers to market entry exist : Explain what types of legal barriers to market entry exist? What are the possible ethical dilemmas that are present in this example?
Ability of managers to write job descriptions : How has the Internet improved the ability of managers to write job descriptions?
Determine how much work is too much for employees : Overwork can contribute to mental and physical health problems as well as interfere with other aspects of employees' lives.
Influence on any form of oral communications : Should one's manner of dress, choice of hairstyle, physical characteristics, and the like have an influence on any form of oral communications?
Low-energy compact fluorescent light bulbs : Briefly describe your own beliefs about the potential value of low-energy compact fluorescent light bulbs

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd