Explain what type of opening would you use

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Your marketing team has done internal brainstorming and external research. Executive Management has asked your management team to present your ideas and customer questionnaire data to them. They are looking for your recommendations on the ice cream flavors that will be used to launch a new business. Their approval is needed before your marketing team can begin working on marketing strategies.

What type of opening would you use for your presentation? What information do you think should be included in the presentation to support your flavor choices? What graphics, tables, and charts would you add to validate your choices? Make sure to cite your references

Reference no: EM1362845

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