Explain what this means and how it integrates

Assignment Help Marketing Management

Reference no: EM133709546 , Length: word count:2000

Marketing Management

Wawa Case Study

Question 1
Based on what you have learnt in this unit, explain what you believe Wawa's research process to be based upon.
(Up to 400 words)

Question 2
Based on what you have learnt in this unit, and with the aid of relevant models/theories taught to you, explain what the marketing strategy was with relation to the entry into catering.
(Up to 400 words)

Question 3
Based on what theories you have learnt in this unit and human resources, explain why Wawa has an employee option plan. How does an option plan translate into good customer service?
(Up to 400 words)

Question 4
Suppose you were being considered for the role of development market manager at Wawa. What would be your strategic advice in terms of expanding the business?
(Up to 400 words)

Question 5
The new technology introduced at Wawa assisted to build the revenue and was the platform for introduction of new products (Wawa's new interactive website and mobile application catering platform). Explain what this means and how it integrates with the rest of the products sold in the business. Use the theories taught in the unit to explain.
(Up to 400 words)

Reference no: EM133709546

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